This was a spot for EA Games to promote the release of The Sims3. I oversaw the character development and modelling, which involved designing them in-game alongside the directors (Smith and Foulkes), we would then send our designs over to EA and they would post a file back which we then used to animate. This job had a very tight deadline, and well over 100 characters meaning that we had to develop some really clever tools to get anywhere near delivering it on time for the game launch.